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Challenge brought by Bath & Body Works impacts claims about ingredients, fragrance strength, vlogger disclosure and more.
October 31, 2023
By: Christine Esposito
Editor-in-Chief
In a challenge brought by Bath & Body Works, LLC (B&BW), the National Advertising Division (NAD) of BBB National Programs determined that the tagline “Bath, Body & Home” was not misleading, but recommended that Goose Creek Candles, LLC: • Discontinue certain claims regarding the ingredients found in competitor’s products. • Discontinue the challenged claims that Goose Creek candles have longer lasting and stronger fragrances than its competitors. • Modify its “Made in USA” cl...
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